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Brand Content Specialist

Tefal
  • Полная занятость
  • Опыт: 3-6 лет
  • Описание: Responsibilities: Develop and deploy brand content strategy for brands within GSV portfolio; Coordinate development, adaptation, support and evolution of all GSV brand content: landings, banners, rich banners, pictos, videos, graphics; Work closely with media manager and deliver support of all launches and activations; Content development with creative agencies: preparation of technical brief, content creation, elaboration of the customer journey, monitoring compliance with deadlines, regular interaction with project managers and designers; Organization of local photo & video shootings: briefing, full support of work with contractors and content production. Coordinate and control content publishing plan (calendar); Monitor content performance and improve results over time; analysis and reports preparation; Closely collaborating with Product Marketing and E-com Content teams to create the best consumer relevant content; Ensure content follows industry policies and best practices; Monitoring competitors, benchmarking and reporting Build strong relations and effectively manage third party Agency supplier resource, ensuring adherence to SLA; Share BBP with the Group and Central Asia teams Requirements: Ability to create the content and evaluate the efficiency of content; 3-5 years’ relevant experience as an agency manager or senior client-side overseeing content development; Strong knowledge of Digital content (landings, PDPs, rich content, e-com assets); Experience in local production: both shootings (photo & video) and creation; Proven track-record of content projects starting from creative idea to evaluation of content efficiency; Passionate about the role of brand content in business and establishing best practices; Proactive, result oriented, responsible; Multitasking and exceptional attention to details; Forward thinking and taking the initiative to anticipate the needs of products and business; Proficiency in English is expected, additional language a plus; Experience in Agency management as well as hard skills in content development. Conditions: We are glad to see you from the first day: buddy to support the new employee, individual employee introduction plan. We care about you: flexible start and end of the work day, hybrid format (3 days offline/ 2 days online), voluntary health insurance, including dentistry, maternity support programs. We like to develop and grow: online/offline trainings and workshops all year round, workshops on presentation skills SEB Talks, communication with colleagues from other countries and international opportunities. We like to rest together: additional vacation days, club of interests (support of employees’ hobbies), corporat